Select 5 Super Bowl commercials and do the following for each:
1. What is the name of the company or product being advertised?
2. How are they trying to convince you to use or buy their product? Be specific.
3. Does the advertisement do a good job of catching your attention? Explain how it catches your attention.
4. It costs millions of dollars to advertise during the Super Bowl. Do you think it was worth it for this particular company or product?
5. Out of the 5 commercials you selected, which was your favorite and explain why.
Example of how your paper should look:
1. Colgate
2. They actually were promoting to turn off water while you are brushing your teeth because it wastes water and there are people around the world who do not have access to clean water.
3. It shows a faucet with the water running and different people using that water, but it is not clear until the end that they are advertising Colgate toothpaste.
4. It might be worth it if the company is trying to get people who are environmentally conscience to buy their product. Otherwise, I think most people will think this is just a public service announcement.
At the very end you will answer question 5.
This extra credit assignment is due Monday, February 8th. No exceptions.
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